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5
R
a
y
’
s
P
i
z
z
a
Ray’s Pizza
Ray owns a Pizza restaurant in
Birmingham, England. He created
a F
acebook Page for his business,
connecting with customers in his area.
Now he wants to increase his customer
base using F
acebook Ads.
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2
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...
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Facebook Ads
1
Getting Started Guide
1
The Facebook Mission
3
Give people the power to
3
Introduction
4
Facebook Ads Explained 4
5
Difference From Search 4
5
Create a Successful Ad 6
5
Facebook Ads Explained
6
Ray’s Pizza
7
Identify your goals
8
Identify your goals
9
Know your audience
10
My Audience
11
I have three main groups
11
Create your ad and set
12
A good ad
13
A bad ad
13
CPC vs. CPM
17
Daily vs. Lifetime
17
Monitor Performance
18
Where do I start?
18
Advertising Guidelines
20
Continue to learn more!
20
Key Resources
21
Checklist
22
Why not cut-out
22
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Publish
Prodotti e manuali riguardandi no Facebook Ads
no Facebook Page Insights - 2011 Manuale Utente
(12 pagine)
no Facebook 2008 FBML Guida Utente
(159 pagine)
Stampa documento
Stampa pagina 7
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